What Pulse is for
Pulse helps you investigate a website’s performance and visibility. Atlas is the specialist for interpreting evidence and deciding what to examine next. Reports can include crawled pages, technical findings, Google data and supported external research.
A report is an observation made with particular inputs and at a particular time. It does not guarantee future rankings, traffic or sales.
Set the context
- Select the website.
- Confirm its domain, search market and language.
- Open the main Integrations page and configure Google reporting if you need Search Console or Analytics data.
- Open Pulse and inspect the available reports.
- Run a focused crawl or research action where your access and services permit it.
- Review the result before creating recurring monitors.
Missing data should stay missing. A report with no connected property or insufficient history is not evidence of zero business activity.
Turn findings into work
Choose a small number of issues with a clear explanation and a useful next action. A technical finding might lead to a website change; a search question might lead to Quill research or an updated content brief.
When asking Atlas for help, identify the report, target and date range. Explain the business question, such as whether a decline is concentrated on one page or spread across the website.
Establish a review rhythm
Use supported monitors when a repeated observation would help. Choose a target and frequency that match the decision you want to make. A daily run is not automatically more useful than a weekly one, and provider-backed work can consume credits.
If a report fails, check its actual status, configured provider, target validity and account allowance. Avoid repeatedly starting identical requests while an earlier one is still running.