Start with the business facts
Open Brain → AI Tuning for the correct website. Explain what the business does, who it serves and what makes its offering relevant. Use plain facts that a colleague could verify.
A useful summary might explain the service area, the main customer problem and the difference between an entry-level and specialist offer. Avoid unsupported claims such as “the world’s best” unless there is approved evidence and a reason to use that wording.
Separate voice from facts
Describe the intended audience and the way you want to communicate. Examples are more useful than a long list of adjectives. For instance: “Use short explanations for first-time buyers. Define technical terms before comparing models. Use British English.”
Record required messages, restricted claims and topics to avoid. Keep product specifications in Product Knowledge and detailed customer answers in Q&A, where they can be maintained individually.
Save and test
- Select the website and open AI Tuning.
- Add or update the business summary and audience.
- Set the writing style, required points and boundaries.
- Save the changes.
- Generate a small new sample in the relevant product and compare it with your intended voice.
Saving training does not rewrite previously saved articles or social posts. Review or regenerate specific work when you want the new direction applied.
If the output still feels wrong
Check for conflicting guidance in a product’s own preferences or brief. A detailed instruction for the current piece can be more specific than broad shared guidance. Read the prompt, audience and approved facts together.
Replace vague directions with examples of acceptable and unacceptable phrasing. Keep the examples factual. If a detail must always be respected, use the relevant priority or required setting where available, then verify the result instead of assuming a setting guarantees compliance.