Prepare the website first

Amplify is the social workspace, with Maya as its specialist. Start by confirming the selected website, adding approved business knowledge in Brain and configuring Maya’s personality.

Link eligible social destinations in the main Integrations page. The standard publishing workflow supports Facebook Pages, Instagram, X and Google Business Profile when the platform services and website connections are available.

Create the post

  1. Open Amplify → Publishing studio and create or open a post.
  2. Choose the intended platforms and the connected destinations for this website.
  3. Add the goal, audience and source context.
  4. Generate or write the platform variations.
  5. Add one suitable shared image when needed.
  6. Save, run Maya QA and review the result.
  7. Approve and publish or schedule with the appropriate permission.

Instagram requires an image in this standard workflow. Platform rules can limit text length or other content details, so review each variation separately.

Give Maya enough context

A useful brief names the reader, the message and the next step. If promoting a product, use approved Brain product facts. If promoting a Quill article, check whether the source is ready and whether its live URL exists.

Do not present a planned article as already published. Linked promotions cannot be delivered until their source and current link meet the publishing requirements.

Confirm the result

After delivery, open QA & APPROVE and review the Final stage. Destination tiles show where the post was published and provide the actual post link when available.

A mixed result needs destination-specific attention. Some destinations can succeed while another fails. Check each tile and delivery record before retrying; resubmitting every destination can create duplicates where publication already succeeded.